Rohit Bhargava defines content curation as “the act of finding, grouping, organizing or sharing the best and most relevant content on a specific issue.“, Bhargava identified the concept as a top marketing and social media trend to watch in 2011.

In their content curation ebook, the team at Curata add one additional point, the need for adding value through commentary, conversation, and your own original content. The latter ultimately that helps synthesize the curated material presented for the desired audience.