Efter att Google släppte sin Panda algoritm drabbades sk lågkvalitativa sajter av sämre rankning i Googles sökmotor. De åkte helt enkelt ner i listningarna. Därför ville företaget hjälpa dessa sajter att skapa ett bättre innehåll.

Amit Singhal, Google Fellow skrev på Googlewebmastercentral.blogspot.com

”The “Panda” algorithm change has improved rankings for a large number of high-quality websites, so most of you reading have nothing to be concerned about. However, for the sites that may have been affected by Panda we wanted to provide additional guidance on how Google searches for high-quality sites.”

”Our site quality algorithms are aimed at helping people find ”high-quality” sites by reducing the rankings of low-quality content.”

”Below are some questions that one could use to assess the ”quality” of a page or an article.”

”Of course, we aren’t disclosing the actual ranking signals used in our algorithms because we don’t want folks to game our search results….”

Läs hela artikeln: More guidance on building high-quality sites