Begravningsord är Sveriges dyraste sökord

När SEO-företaget Topdog och analysföretaget Semrush sammanställde kostnaden över de dyraste sökorden att annonsera med på Google kom oväntat orden ”begravningsbyrå göteborg” i toppen. ”Att begravningsord är så pass dyra sökord är lite förvånande” kommenterar Christian Rudolf på Topdog.

I början av januari 2017 publicerad SEO-företaget Topdog en sammanställning över de 99 dyraste sökorden som finns på Google, tillsammans med analysföretaget Semrush. Analysen baserades på 11 miljoner olika ord och fraser som användes under sommaren 2016. Många blev nog förvånade när orden ”begravningsbyrå göteborg” hamnade högst upp på listan. Ett enda klick kostade då 465 kr. Även om Christian Rudolf på Topdog betraktar det som oväntat så ser han även att det finns logiska förklaringar.

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